Each search engine uses its own algorithm, very specific to index web sites. All major search engines keep updating their search algorithms often enough to give their researchers the best search experience. place your website on search result pages depends on the algorithm calculations below. These algorithms are not changing every day, but are becoming more intelligent and accurate. However, the main focus is on the meta-tags of the site.
These Meta tags are not visible when someone navigates through your website, but search engines read these tags and Meta only determine where a website in their search results pages. It does so by pursuing the relevance of the Meta tags within them and their content. The most important meta tags are the title, description and keywords. The first thing a search engine seeking to find relevance in these meta tags looking at the keywords used in them and secondly, is the relevance of the keywords used in the meta tags to the page content.
The title tag
The title tag is the most important goal of your website. This is the first thing that appears on a web page and is visible both to visitors and most importantly for the search engine. That's why it must be given paramount importance, while search engine optimization is the consideration.
It is always represented in the top left bar of the browser window. This label must include the most relevant keywords about your business. If relevant keywords are used here, your website, you will receive a boost in the search.
Most websites use their company name in the title, in fact, is not desirable. Because no one usually looks for a company name unless it is well known or some giant multinational.
The perfect title tags should be something between 10 to 70 characters. Not for you can not put a longer title, but the search engine would ignore the longer part of the title.
The title tag should be written for the visitors (people searching for your business or services) first and second search engines. This should be enough to motivate a click and, obviously, in favor of indexing search engines too.
Different title tags should be assigned to each page of your site that contains its own keywords that relate to that specific page.
Description Tag
The description tag should be written so that the talk about the content of the website in just one or two sentences.
It should be brief and clear that your visitors have some idea of your site by reading it in a short period of time.
The description tag should be 100 to 200 characters long. The Meta description tag also has a large role in the SEO of your page. This tag information is displayed on a page of search engine results (SERP) after a search is performed by a user. Therefore, it should be like this puts the concise summary of your page. Most search engines and truncated description. Remember this when writing this tag.
Same as above every page should have a different description tag in accordance with the content it has. This tag has an effect on the ranking of your site in search engine results. The search engine will read the description tag and check for keyword or search terms match the title tag and content of your website. My suggestion is to take the first sentence or two for the contents of your website and use that for the Meta description content.
Include matching phrases relevant to the content of the page description tag instead of filling in tags with keywords. Remember that the Meta description tag from a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your website.
Keywords tag
The technique most sought largely in the process of search engine optimization is keyword optimization. But at the same time, if the keywords are too often repeated, it is likely that the site was marked as "spam." However, if your target keyword are not included enough, its classification will not be optimized . Thus, the present algorithms that are really smart and intelligent are only those relevant keywords that you target and ensure that these are included in the content too.
The use of variations of a keyword such as watch, watches, wristwatch, etcSon slightly changed keywords and yet make no sense to the search engine for replay on the label.
geographic information (country, city or place) can be used in keywords. Sometimes plays an important role when conducting a search for a location-based business. Or even the brand names, model name of a product can be used in this label. This also helps when performing a search for a specific product model or brand.
Search engines give different weights to the keywords according to their positions in the HTML tags used in content. For example, if a keyword is used in this label, which is present in heading tag also has more weight particularly when it is in H1 tags.
Write your Alt tags for images and text links that are used on the page so that at least one keyword tag keyword. But remember it should be relevant only to the image or the hyperlink for it is written.
The content should have included all the keywords. The overall keyword density (all keywords used in the keyword tag) should be between 20% to 30% but less than 5% at best optimized results. However, the density of a single keyword should not be less than 2% and 6%. The best thing is about 5% with keywords and 2% keywords.
Meta tags should be fine tuned with good content and relevance occurs between them with a perfect balance between the target and the search engines.
These Meta tags have actually been very little care for the spammers, if we commit to use them methodically with all due respect, I hope, we must be able to create more and more web traffic on our sites.
SEO India
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment